I spent 15 years as a journalist, documenting the intersection of art, sex, and technology. As the editor-in-chief of Engadget, I helped redefine a global media property, reaching millions of new readers with award-winning reporting, results-driven strategy, and a transformational rebrand. I even launched my own viral video series. I’ve since transferred my energy to telling brand stories. In 2018, I co-founded The Grass Agency, where I developed content and strategies that generated real change and genuine engagement for clients like Frameline Film Festival, Hirsch Vineyards, and Stanford University. I’ve helped brands reinvent themselves, increase profits, and connect with audiences of millions worldwide.
I bring exacting editorial standards, a creative edge, and a history of measurable results to the ever-expanding universe of digital media.